GROUNDMAKING
| Creative Strategy and Video Production

Process

 

1. QUESTIONS

It may seem painfully obvious, but everything must start here. In order to reduce risk and ensure project success, we must constantly ask the most fundamental questions: What’s the goal? What’s the story? Who cares?

2. CREATIVE

Once we have established a target, how do we convey a clear idea that is engaging and memorable? A crafted treatment is written explaining the thinking, with an outlined plan and resources required to execute.

3. PRODUCTION

We gather the necessary talent, minds, and hands to get the job done: securing locations, capturing moments, recording conversations, whatever assets we need to tell your story. Keeping the team light keeps us nimble.

4. POST-PRODUCTION

The edit is where everything comes together. We can license music or even create  original music compositions. Additional aspects to crafting the final product include sound effects, color grading, and even basic visual effects.