Your story is our mission.
Video production services for nonprofits, based in San Diego, California.
This is Groundmaking
Our approach to making videos is grounded in connecting with people through empathy and curiosity. If we can tell honest stories that move audiences to care deeply and inspire donors to give generously, we can make the world better.
Services
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Video Production
Short-form docs that leave a lasting impact. We prioritize empathy and curiosity, crafting stories that connect with humanity.
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Video Strategy
Gain the clarity and confidence necessary to define a roadmap for your video content, aligning your team with your goals.
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Video Education
Reuben Herzl empowers storytellers by sharing his knowledge at conferences, on podcasts, and through workshops.
Featured Work
Testimonials
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Reuben has no question played an instrumental role in elevating our organization’s narrative and impact. It has been an absolute privilege to work with him and I couldn’t recommend him enough.
Taylor Beveridge
Director of Philanthropy, Carlsbad Educational Foundation
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I was looking for a storytelling partner, one who would help me craft a meaningful story about my organization. Groundmaking was the perfect partner for this.
Somer Sherwood-White
Chief Advancement Officer at Descanso Gardens Foundation
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I can’t recommend Groundmaking highly enough and the impact their videos have made within our organization. The contributions to our growth and reputation are immeasurable.
Katherine Kim
Senior Communications Editor, Koreatown Youth and Community Center
Clients
