Your gala video isn't just another line item in the event budget.

It's one of the few moments when you have a captive audience—and a few short minutes to help them understand why your work matters.

But how much should you spend on that moment? Should you hire a production company? What actually makes a story effective? And how do you know whether the investment is worth it?

Show, Don't Tell gives you a practical framework for answering those questions before you commit your budget.

This isn't a filmmaking class. It's a hands-on workshop for nonprofit marketers and fundraisers who want to make smarter decisions about gala video strategy, storytelling, budgeting, and production.

COME WITH QUESTIONS, LEAVE WITH A PLAN:

• Set a realistic video budget based on your goals and resources.

• Decide when to hire a production company—and when in-house makes more sense.

• Identify stories that can move donors, rather than settling for generic testimonials.

• Build a video strategy that supports your fundraising goals before, during, and after the gala.

• Avoid common production mistakes that waste time and money.

IF YOU'RE ASKING YOURSELF...

• Is hiring a professional production company worth it?

• Could we produce this ourselves?

• How much should we actually spend?

• What makes donors care enough to give?

• How do we make something people remember?

This workshop is designed to help you answer those questions before you spend the money.

YOUR REGISTRATION INCLUDES

❋ Gala Video Decision Scorecard

A quick way to evaluate your video needs and identify where your strategy needs attention.

❋ The Gala Video Planning Workbook

A practical guide covering goals, audience, messaging, timelines, budgets, interviews, and production.

❋ Sample Gala Video Budget & RFP Templates
Use these whether you're hiring a production company or managing the project internally.

❋ Story Discovery Interview Guide

Questions designed to uncover authentic stories instead of generic testimonials.

❋ 30 Minute Q&A Recording ‍ ‍

Bring your specific questions to the live workshop and get the recording afterward.

100% MONEY-BACK GUARANTEE

Attend the workshop. Put the tools to work. If you don't come away with practical ideas that help you make better gala video decisions, email me within 7 days and I'll refund your registration.

No forms. No awkward conversation.

THIS ISN'T A FILMMAKING CLASS.

You don't need to learn how to operate a camera or edit a video.

You need to know what your video needs to accomplish, what it should cost, and where your budget will have the greatest impact.

That's what we'll work on together.

$99 • Wednesday, August 19 • 10am–12pm PDT • Limited to 12 nonprofit professionals